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Success of Google - Spam the products!

From an article at Rediff taking about the success about Google:

"The key factors of Google's success:
  • Nurture great ideas from all levels of the company, not just the top.
  • Be available to employees so that they have an opportunity to get their ideas heard.
  • Demand creativity by giving employees "free thinking time" to develop pet projects, no matter how far from the company's central vision.
  • Acquire good ideas. Although preferring to develop new technologies in house, Google is also willing to snap up small companies with interesting initiatives."

Something that I agree with. But for the reason for the post? Here comes, it quotes Marissa Mayer:

"What Mayer thinks will be essential for continued innovation is for Google to keep its sense of fearlessness. "I like to launch [products] early and often. That has become my mantra," she says. She mentions Apple Computer and Madonna. "Nobody remembers the Sex Book or the Newton. Consumers remember your average over time. That philosophy frees you from fear."

Having been in Porduct Managment, I can vouch the biggest fear the PMs have is the success of product and receptiveness of the consumers. The problem lies in Managment being blind folded to innovation and total lack of risk taking. Th biggest innovation are still out there, if only the management cared to listen, have faith and take risks. Beating the fear is the most important thing for product management. Fear of being tagged to the failure of one product.

Read Mayer's quote again and the reason for the post: "Consumers remember your average over time."

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