Photoshop disasters is a really cool blog that mocks at companies and ads that are really messed up. I have been watching this for sometime, so what triggered my post; in a recent post they showed how two big companies are fooling themselves by using the same stock photo for their ads. Asus and MSI have been using the same stock photo said to be from Getty images for advertisements, not to mention they have made a total fools of themselves.
In his recent book, Clear and to the Point, Kosslyn explained that the four rules of PowerPoint are: The Goldilocks Rule, The Rudolph Rule, The Rule of Four, and the Birds of a Feather Rule. Here's how they work. The Goldilocks Rule refers to presenting the "just right" amount of data. Never include more information than your audience needs in a visual image. As an example, Kosslyn showed two graphs of real estate prices over time. One included ten different numbers, one for each year. The other included two numbers: a peak price, and the current price. For the purposes of a presentation about today's prices relative to peak price, those numbers were the only ones necessary. The Rudolph Rule refers to simple ways you can make information stand out and guide your audience to important details -- the way Rudolph the reindeer's red nose stood out from the other reindeers' and led them. If you're presenting a piece of relevant data in a list, why not mak...

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