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Twitter and Crowdsourcing - 2

This is a story of how a boring afternoon turned into an action packed thriller - real life, real time.

It’s been a slow day till lunch when we came back from lunch there was some seemingly absurd comments from tweeterers on a Bentley car chase. I ignored most of it, but to ignore you got to read it, so in-between reading all these micro posts, the constant stream of news flow emerged and gave me almost full dimension of news - as it happened. And this when I hadn't checked the TV and Google news didn’t carry a thing. Entire Twitterverse was on the stadium watching as hundreds if not thousands of people commented on what was happening. This is a tough-to-beat proposition for news channels. Only a chaotic organization can allow this kind of freedom and there is not way the systematic organization can beat people who can type 140characters in less than 20 seconds to the finish line. Google may loose its relevance as real-time search but it will retain prime spot in near-real-time search and later.

Google has a great launch pad to offer to its customers, the real time search done by Twitter which would always be a very small fragment of the total search. Google will still lord over the content search. In other words, the probability that content search is very high on Google agenda and real-time may just be a good-to-have. Google has a strong base on the content search and there is no reason why it should do anything to jeopardize its position, even at the cost of being an old fag.

Just like people turning to TV for 'watching' the match, people would switch or monitor Twitter to track something real-time. That however is not the end of the world. For everybody, including Google, it is just another weapon in its arsenal.

Also read this: Disruption and Crowdsourcing in New Media
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