Idea is running series of "Ullu mat banao" ads.
The fundamental essence of these ads are that the information of internet will help you make good desicions. Now, ordinarily these are good, for instance, where the lady digs up photos from Facebook to contradict the claims. And also like using the GPS to understand the routes.
However, in most other cases, like especially the "Taj Mahal" snip where historical information is dug out from internet, its just not a good idea.
Prima facie this is not a big problem. But that is assuming the information provided on the web is factually correct, unbiased and untainted. Internet, where almost all the information is layman user generated information, cannot be factually correct in all instances. We have to assume, for our own good, that most of the information found of web is tainted and factually incorrect or incomplete.
We have to understand that internet is a very good source of quick information but we must also be cognizant of the fact that these information are mostly likely to be colored in some way and great amount of critical reading / understanding of the information is required before we accept these information.
If we rely on internet to record mankind's history, science and knowledge, the sphere of knowledge will be totally obfuscated in next few years.
As more and more people enter the internet-world, and start using the information in the "Idea" ad like manner, the mistakes - deliberate or innocuous; and propaganda will mix itself intractably when over next few decades when one can hardly be sure which is the fact and which is the theory magnified out of proportion.
My sole point of the rant is this: if you are an internet user do not use the information without putting on your critical-hat and cross checking the facts with good number of sources, lest you will be riding the wrong train and you wouldn't even know it. The best way to get around these information inaccuracies is to, well, read from all perspectives until you have a good view of what could be the reality. At that point, you are in a better position to sift through the facts, propaganda, omissions and commissions.
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