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How To Disrupt Yourself


The biggest innovation pitfall is falling into the myth of the mad scientist.  People often assume it comes from the work of a lone genius – a Steve Jobs or Thomas Edison – who works behind closed doors and then one day comes out and shouts “Eureka!”
In actuality, innovation is combination.  It most often arises through active collaboration among people with diverse skills and perspectives.  That’s why so few enterprises can do it effectively.  Large organizations breed conformity, strong leaders encourage a singular vision and don’t like to incorporate ideas that are off-script.

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