A management consultant, on holiday in a African fishing village, watched a little fishing boat dock at the quayside. Noting the quality of the fish, the consultant asked the fisherman how long it had taken to catch them. "Not very long." answered the fisherman. "Then, why didn't you stay out longer and catch more?" asked the consultant. The fisherman explained that his small catch was sufficient to meet his needs and those of his family. The consultant asked, "But what do you do with the rest of your time?" "I sleep late, fish a little, play with my children, have an afternoon's rest under a coconut tree. In the evenings, I go into the community hall to see my friends, have a few beers, play the drums, and sing a few songs..... I have a full and happy life." replied the fisherman. The consultant ventured, "I have an MBA from Harvard and I can help you...... You should start by fishing longer every day. You can then sell the extr...