It is really sad when a great idea fizzles out due to, for lack of better word, arrogance. I could have used the mismanagement, to use a nice jargon and give a McKinsey-Boston Consulting feel, but ultimately it all ends up in arrogance. But why arrogance? Arrogance because most of the failure of ideas are because what we want and what we want to impose on others. We are the gate keepers for others and we are the ones who decide what is good for others. We are the subject matter experts and we are the trend-setters of the industry. That is Arrogance, with capital A. What people are interested in is NOT what you have to offer, NOT what you make, NOT what you find interesting, NOT what the great idea you have, NOT because you have an interesting shop/establishment/domain name. They are only interested in THEMSELVES and things THEY care about. They are interested in how they can enjoy or benefit them or do things that will give them joy or that will enable them to do/learn things that will...